"A family based in North London wants to find an remarkable and skilled instructor to assist their youngest child on his first steps to turning into an British gentleman."
Looking at this advertisement, you might easily skip the term "beginning" as just figurative language.
Yet, it could be the crucial part of this unique employment listing, as it aims to find a mentor for a 12-month-old.
Hundreds of applications have already been sent in since the anonymous family advertised their call for the £180k-a-year tutor, who needs to be "someone very special".
During the past few weeks, the post has attracted notice in the media, with numerous asking why?
Innovative Idea
The CEO, chief executive of a global tutoring firm, which is supporting the family in their quest, stated that despite first doubt, he viewed the idea "visionary", and "advanced".
When he met the family, he mentioned they appreciated the unusual character of their request, and how young their son is.
But, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that point "cultural conditioning had already become established".
What precisely does the family indicate by "cultural bias"?
It's "comprehensive", Adam replied. "How you eat, the manner you speak".
He explained the elder child had adopted "extremely delicate, non-verbal cues" from the family, and had assumed their cultural ways. The family informed the consultant they did not want the same situation to recur with their new baby.
The strategy: To engage a British tutor, who needs to speak with RP, to guide the baby from day one.
Natural Absorption
"A great deal of the development at the beginning here is kind of osmotic," stated the CEO.
It's via this osmosis that the family are expecting the child will pick up the English characteristics they wish to instil.
He noted the tutor had to be somebody who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The educator just has to be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, just naturally," he commented.
Money No Object
The family explained to the expert the chosen tutor should ideally also have familiarity of or passion in horse riding, winter sports, the arts and musical activities so as to inspire the child in a broad spectrum of passions.
More than that though, he explained the family desired the tutor to register the child on a selection of courses so the child would be "horseback riding and picking up an instrument by the time they are approximately three years old".
In the family's view, assisting their son become a "UK sophisticate" will result in achievement and provide access.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a status symbol," he adds.
Yet, notwithstanding all this tutelage in "Britishness", would the child adopt so-called cultural bias from the multicultural family he resides with anyway?
"Certainly", said the CEO. "The family realize this could fail, but they've simply adopted the view of, 'why not attempt it and let's go as early as we can', because the cost of it is irrelevant," he said.
Impractical
Several in the education sector who have these doubts.
Peter Cui, CEO and founder of Blue Education, who supplies personal educators, commented that "the journey of becoming bicultural, or actually, becoming oneself, is something that must be experienced personally, not manufactured."
Peter noted that he had moved from the Far East to the Britain at the period of 7 years old, and had been raised experiencing and practicing both cultures. He continued to learn at a prestigious UK institution.
"The concept that an individual can act as a embodiment of UK identity, a person who can possibly transplant the attributes of a English gentleman upon a infant child, appears optimistic and unfeasible," he wrote.
"Based on my background, having a distinctly UK tutor from early childhood will will not necessarily produce the outcome they desire.
"I wasn't provided with such a figure, and however I have been fortunate enough to live numerous of the experiences they hope for their son."
He continued: "The reality is, self-identity can not be dictated from the outside influences; it must be embraced, and it must come from within."
Buying Britishness
Of course, UK identity is something the CEO believes can be educated – and commercialized.
"I think the reality that the world views us in this light is something that we should be cherishing|valuing|appreciating
